How Coldwell Banker Helps LosAltosHomes.com Market Your Home Digitally
Real Estate Marketing to the Mobile Consumer
Real estate marketing isn’t just print advertising anymore – or radio, or TV, or direct mail, or even online, social media, blogs or Twitter. It’s ALL of these marketing tools and more. And it’s critical if you’re thinking about selling your home to select a REALTOR® and a brokerage that understands how to market in the digital age.
When it comes to digital and social media marketing, LosAltosHomes.com and Coldwell Banker Residential Brokerage leads the way.
We deploy a comprehensive, cutting edge marketing strategy that capitalizes on all the important new digital channels without forgetting the traditional marketing tools that still work well.
Why is digital marketing so important when it comes time to sell your home? Consider this:
- On an average day there are more than 400 million tweets, 500 million active LinkedIn and Google Plus accounts and 3.2 billion likes and comments on Facebook;
- More than one billion unique users visit YouTube each month;
- Over 6 billion hours of video are watched each month on YouTube (that’s almost an hour for every person on Earth);
- Nine in 10 homebuyers today rely on the Internet as one of their primary research sources, according to the National Association of REALTORS®.
Coldwell Banker has been at the forefront of the revolution in real estate marketing, deploying a multi-pronged marketing strategy to reach consumers in the channels they use today – and that’s increasingly online, social media and mobile communications.
While some other real estate brokerages still rely primarily on traditional and limited marketing programs, we understand the vital role that social media and digital sources play in effectively selling a home to modern consumers.
At Coldwell Banker Residential Brokerage, we like to think about real estate marketing as spokes on a wheel. These various marketing tools, like spokes, may be pointing in all different directions. But they all work together, overlapping, reinforcing each other, and all pointing back to the center of the hub. Our Corporate hub is our website, CaliforniaMoves.com, and by driving traffic to it, we are also increasing the visibility of your listing. While most Realtors had no online real estate marketing presence, mine began in 1995. Since then, and through many iterations, it has morphed into LosAltoshomes.com.
Earlier this year, Coldwell Banker launched a comprehensive new digital marketing initiative which leverages Google advertising, local TV station websites, a wide variety of popular real estate sites, YouTube videos, Facebook, Twitter, and many of the other top-ranked social media sites -– in addition to major print publications.
It’s estimated that this new digital marketing program will attract an additional three million viewers every month and help drive more potential buyers to CaliforniaMoves.com, our Coldwell Banker Residential Brokerage website, and again, ultimately to your listing.
Real estate marketing has indeed changed dramatically over the years. So it’s more important than ever to work with a REALTOR® that “gets it” and truly understands how to use a cutting-edge digital marketing program to sell your home.
For more information about Coldwell Banker Residential Brokerage’s digital marketing strategy and how I can help you sell your property or help you find your next home, please contact me today at 650 917-4250. I’m ready to help!
